If you’re a theater fan, then you’ll love Broadway Roulette. It’s a unique and fun way to experience the Broadway stage, even during the times when the theater district is closed. Broadway Roulette gives theater enthusiasts the opportunity to see performances by Broadway artists and meet other theater enthusiasts. The games are unique and fun, and they also allow fans to meet the artists themselves.
The platform works by removing the hassles of traditional ticket-buying by using a proprietary algorithm to match customers with shows based on their preferences and price range. Typically, tickets cost between $49 and $99, depending on the show, and you can even pick a show that’s sold out. The system also tracks your show history and preferences to tailor the tickets you receive to your preferences.
A team of executives will help manage Broadway Roulette, including Megan O’Keefe, Ali Sytsma, and Elizabeth Durand Streisand. Streisand will continue to be a vice president of TodayTix’s brand and communications division. She will be a key part of the executive team, and will support the platform as a general manager.
The site offers tickets to Broadway shows at low prices, and it also allows users to exclude the shows they don’t want to see. This allows the users to leave the show selection up to chance, and allows them to experience the thrill of theater without paying outrageous prices. The company has received a $200,000 investment from Morgan Stanley’s Multicultural Innovation Lab, which has provided mentoring and an office space. The program also provides the company with a full curriculum.
TodayTix, a ticket-resale marketplace that focuses on theatre, acquired Broadway Roulette in April. The deal won’t affect the website, but will allow TodayTix to retain it. However, the deal will keep Broadway Roulette’s name and branding. This move will allow it to become a more widely recognized name in the Broadway ticketing market.